Hiring: Marketing Manager (Focus: Demand Generation)
ConnectCPA is not your traditional accounting firm. We are an online/virtual firm, paperless, and tech-savvy. We are one of Canada’s fastest-growing companies (We have the receipts: Globe and Mail) and are searching for an individual who meshes with our unique firm culture.
We are a Licensed Chartered Professional Accounting (CPA) firm that operates with a startup mentality: We experiment, we collaborate, we embrace new technologies and we have fun doing it.
After a decade of enjoying great growth, we are finally ready to organize our marketing and demand generation. This role will consolidate data from different inbound and outbound efforts, and will direct strategy and collaborate with team members to increase quality leads generated every month. You will be reporting directly to one of the co-Founders and the HR lead.
What is the role?
- Identify lead-generation opportunities through market and client research
- Spearhead the creation and implementation of lead-generation strategies and campaigns
- Collaborate with partners, stakeholders, and various departments including sales to achieve comprehensive funnel targets
- Collect and analyze data to identify target accounts, outreach strategies, and increase lead-generation performance
- Oversee numerous multi-level marketing projects, including email, webinars, paid media, referrals, and events
- Track and analyze the effectiveness of demand generation campaigns, utilizing metrics like leads, conversions, and revenue to report on their success
The ideal candidate:
- You have 2 years of experience as a demand generation specialist or marketing specialist
- You want to champion leading demand generation strategies and thrive in a collaborative environment, seamlessly working across departments
- You have a proven history of successful and measured results in demand-generation strategies
- You have a strong work ethic and the ability to work under strict deadlines and support projects from start to finish
- You are hyper-organized, analytical, and data-driven
- You are independent, innovative, highly motivated, and a self-starter
- You are tech-savvy and have worked with platforms like Hubspot, LinkedIn, and Zoom
- Strong sense of quality in design, branding, and copywriting
Other Skills and Requirements
- A love for technology and the ability to learn new software/apps quickly
- Strong internet connection – at least 50 MBPS upload and 50mbps download speeds + 10mbps.
- AI empowered (ideally Chat GPT and Midjourney) – we will test this.
The Vibe
We are breaking every “accounting firm” stereotype: We dress casually, we use Slack and Zoom to communicate and we have a culture of trying new things every day.
We lead by example here, we don’t ask our team to do things we aren’t willing to do ourselves as a leadership team. We live and breathe our core values: Be Transparent, Ownership, Above and Beyond, Team First, and Speed. We have open Zoom doors should anyone have things to say, the good, the bad, and everything in between. We are supportive of our employees goals and if we are going to win, we will win together.
Find out more about us – on our website: ConnectCPA.ca, on Twitter: @Connect_CPA, and Instagram: Instagram.com/connectcpa/
Why us?
We’ve been there before. You are unhappy because you work in a bureaucratic culture where you are told how to dress, what hours to work and your voice is not being heard.
At ConnectCPA we want you to enjoy your career and here is how we make it happen:
- You will be working from your home office (who doesn’t love that?)
- We will provide you with a brand-new laptop and other equipment
- Everyone’s opinions and ideas are valued on how we can improve the company
- We are a diverse team with an easy-going culture
- No formalwear required
- You’ll enjoy Fridays off during our Summer Dis-Connect in July and August
Expectations:
- Sharp and organized data. You’re going to be here because we believe in you and we believe in your intelligence. The best way to present this is to always prepare sharp and organized data that helps us make the right decisions in terms of marketing and sales.
- Live and breathe our core values: Be Transparent, Ownership, Above and Beyond, Team First, and Speed. We have open Zoom doors should anyone have things to say, the good, the bad, and everything in between. We are supportive of our employees goals and if we are going to win, we will win together.
- Be Open and Transparent: One of CCPA’s core values (that we feel we need to emphasize!) We can make changes and process improvements when our team lets us know about challenges right away. We provide a robust training program to which you will always have access and update resources often. Given the remote environment, most of our team is able to work independently however, when there are major challenges, teamwork makes the dream work. No one is perfect and we don’t expect you to know everything all at once.
Contract Details
- This is a part time position, from Monday to Friday at a four hour window on EST regular working hours (either 9AM TO 1PM or 10AM to 2PM). The total working hours is 20 hours a week.
- There is a 6 month probationary period for this position. Upon starting, the contractor payment is $1150 (USD). After six months and a positive rating on the scorecard, the contractor payment will increase to $1250 and s/he will enjoy the following benefits: paid time off for all Philippine statutory holidays + 2 weeks paid annual vacation + Fridays off in the summer (July and August).
- You will be provided proper equipment to deploy the work needed: laptop, monitor, etc.
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Interested and qualified? Simply fill out this form and we will reach out.
- With love,
Team Proximity - P.S. Are you a remote professional who wants more opportunities like this? An average fulltime remote pro that works with us and/ or our recruitment clients get paid around 65k to 180k PhP a month. Check this out, we are opening our Q3 cohort soon (July 2024) and we’re interviewing candidates now.
